Fractional CMO for EOS & Traction Companies

You run on EOS. Your leadership team has Rocks, your L10s actually end on time, and your Scorecard tells you the truth every week. Then you get to marketing—and it’s the one seat where the data is fuzzy, the accountability is soft, and “what’s working” is anyone’s guess.

That’s the gap I fill.

Marketing that fits the way you already run

I’m a fractional CMO who speaks EOS natively. I don’t show up and ask you to learn my system—I plug into the one you’ve already built. That means your marketing finally gets the same clarity and accountability as the rest of your business:

• A real Marketing Seat in the Accountability Chart—one person who owns marketing outcomes, not a scattered set of vendors and freelancers no one is leading.
• Marketing Rocks that ladder up to company goals—quarterly priorities that are measurable and tied to revenue, not activity.
• A Marketing Scorecard—a weekly handful of numbers that tell you if marketing is healthy, so you stop guessing.
• IDS on your marketing issues—I bring marketing issues to the table, get to the root, and solve them, instead of letting them rot on a someday list.

Who this is for

This is built for founder- and visionary-led B2B service companies, typically doing $1M–$40M, running on EOS or Traction, who are tired of marketing being the weakest seat in the company. If you’ve ever said “every other part of the business has Traction except marketing,” this is for you.

What it isn’t

It’s not an agency retainer that buries you in dashboards. It’s not a junior marketer who needs managing. And it’s not generic advice—everything is built around your goals, your team, and your stage. I’m a thinking partner who can sit in your boardroom and own the number, not another vendor for you to manage.

How we’d work together

Most EOS companies start with an On-Call engagement—weekly strategic guidance to set priorities and bring order—and graduate to an Engaged fractional CMO relationship as marketing complexity grows: weekly leadership meetings, vendor leadership, and cross-functional collaboration with sales and ops. When you need things built, my execution partner SWiM turns the strategy into running systems. Curious about investment? See what a fractional CMO costs.

“I haven’t had a single conversation with Ross that did not result in a wealth of new understanding.”

Jon Weir, Lancaster Full Service Painting